Penelope Trunks Interesting Personal Branding Strategy

Penelope Trunks Interesting Personal Branding Strategy What is  the first thing you think of when I say Penelope Trunk? A very interesting article by Fast Company points out the obvious, yet interesting, personal branding strategy of Gen Y career expert and founder of brazencareerist.com, Penelope Trunk. If youve ever read Penelopes personal blog you can find out just about every detail of her personal life, including her abortions and divorce. I get that shes  branding herself as  BRAZEN, but honestly what is her strategy here? From a business perspective, its hard for me to understand why she would want to talk about her Brazilian wax on Twitter one minute, then turn around and tell people in her About Brazen Careerist comments that everything they do online becomes an important part of their career. Penelope Trunk is a smart and successful entrepreneur.   In fact, I respect her career, I love her entrepreneurial spirit, Im a huge fan of brazencareerist.com and- although occasionally painful to read- I subscribe to her blog as well. Therefore, Im assuming her  choice of contradicting her own advice is intentional but I just cant figure it out.   What do you think?   If it is intentional, what is her goal or purpose? Despite the public  details of her personal life, companies continue to  pay her a lot of money to consult with them on career issues.   Is this the kind of person we want representing Gen Y?   Is this what Gen Y is?  A share-all-and-still-expect-to-be-paid-a-lot-of-money kind of generation? Why do you think Penelope Trunk has chosen this personal branding strategy for her own career?   Should  Gen Y and beyond  listen to someone who contradicts her own advice? Penelope  and  Dan Schawbel I hope you can give us your feedback too!